The program is designed to provide participants foundations and skills of analytic, strategic and operational marketing, useful in the management and development of the firms in the wine chain.
The main topics are related to
- buyer-seller interactions in the wine market;
- quality segments;
- customer satisfaction;
- consumer choice process
- components of the marketing mix
- analytic marketing (ext.-int. analysis)
- strategic marketing
- operative marketing
- product development
- business plan